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Vol. 1, Issue 1
Google's Mobile Friendly Update
On April 21, Google implemented its long anticipated algorithm update
for mobile search queries aimed to boost the positioning of
mobile-friendly sites, while dropping sites that are not mobile-friendly
lower in search rankings. Already, this update is affecting mobile
searches; over the next few weeks it will be important to monitor your
mobile traffic to see how this change impacts your online visibility.
One of the tools we use to help determine if a client’s site is mobile-friendly or not is the Google
Mobile-Friendly Test. From here, Google gives feedback on what a site does or does not do well
and ways to improve the site to fit Google’s criteria on what is considered “mobile-friendly.
Some things you can do to ensure your site is mobile-friendly include making it easier for your
site’s customers to complete their objectives, choosing a design that is consistent across all
devices, and making text and icons easier to decipher.
Is your site mobile-friendly? If you’re unsure, contact us today for a free analysis and quote on
how to ensure you’re reaching as much of your market as possible.
Changes Coming to Google+
In March, Google announced that the current format of Google+ will be
split into two separate platforms: one for “Photos” and one for “Streams.”
While Photos is self-explanatory, the Streams platform has a less clear
definition right now. The only feature that is guaranteed to stay around is
the popular Google Hangouts tool.
While most in the marketing industry are not surprised to see Google+ winding down, many are
saying it should serve as a cautionary tale to companies that put all of their “digital eggs” in one
basket. Learn more about the variety of online marketing strategies we can help implement for
your company.
Marketing Tip: Retargeting
Is your website getting visitors, but not converting as many as you would
like? Fortunately, there’s a way to reposition your brand in front of these
visitors as they browse elsewhere around the web. With retargeting, you
can place paid ads on other websites your visitors browse. From here,
you can customize your message to fit your strategy. This could be a
simple brand awareness message, or it could be as specific as placing
the product they previously abandoned in their cart perhaps with a new
sale. If you’d like to learn more about retargeting and how
pay-per-click advertising can help grow your revenue, contact us, or visit
our conversion rate optimization page.