The Rapid Growth of Custom Mobile Applications for Businesses

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Phone ImageThe mobile app boom is continuing to evolve everyday with the rapid production of smartphones, tablets, and now wearable devices. Unidev is on the forefront in developing these application technologies while offering our clients solutions that bring their services right to the fingertips of their customers. Rapidly growing trends in Big Data, eCommerce, and Cloud driven technologies will play a major role in mobile applications that businesses can offer their customers in the future. Businesses are now leaning more towards mobile applications to get in front of their customers in today’s market. Why you ask? Well, it’s about visibility. Statistics show that the average American spends more than a few hours a day on his or her mobile device. Is this surprising? The answer is obviously no. In fact, most Americans probably spend more time on their phones than just a few hours a day and that statistic is rather modest. Another reason businesses are turning towards mobile apps is because it creates a direct marketing channel that is visible at all times to potential customers. One of the key benefits of businesses having a mobile app is the functions that it serves. For example, mobile applications can facilitate vast functionality including: notifications, news, pricing information, user accounts, messaging platforms, feeds, games and most importantly can improve customer engagement. Businesses that are forward thinking are concentrated on providing value to customers and building their brand recognition. So it’s clear why they are choosing this medium over others.

Rapidly growing trends in Big Data, eCommerce, and Cloud driven technologies will play a major role in mobile applications that businesses can offer their customers in the future.Click to Tweet

So What’s Trending?

With mobile application technologies in such high demand, it is more important than ever for mobile development companies to shorten the development life cycle and reduce the timeframes in which mobile application projects come into fruition. Keep in mind, businesses that want to offer their services in a mobile format will need great developers with the aptitude of improving app quality, a good understanding of new tools for managing ever changing screen sizes on new devices, and higher quality user interfaces that will change the way in which we interact with our apps. However, the speed in which these apps are deployed will be the difference in whether or not your applications will survive in today’s market place. “Speed to Market” plays a major factor in any product or service that is new in any market place, and with application development it brings this term to whole new level.

Businesses that are forward thinking are concentrated on providing value to customers and building their brand recognition.Click to Tweet

What Makes a Successful Mobile App?

At Unidev, we are always asking ourselves what makes an app successful. Therefore, we have developed a few methodologies in determining what has worked for us and our clients in the past, as well as forecasting what the future will hold for application development for 2015 and beyond.

  • Functionality
  • Uniqueness
  • Usability
  • Share Ability
  • Social Awareness
  • Cost of Maintenance
  • Enjoy Ability

Mobile application development is growing exponentially with newer technologies daily and the increase in demand for mobile apps for the consumer public and businesses is not projected to slow down any time soon. At Unidev, we understand the behavior of consumers and business because we are consumers ourselves. We track the latest trends because it’s our job. We understand that technology is moving faster than ever and those who don’t lead will get left behind.