Online Marketing News, Vol. 1, Issue 5

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YouTube Search Rankings

Since YouTube is now the second largest search engine on the web and the third most visited website, it is becoming increasingly important to have a presence there to expand your marketing reach, build your brand, and drive traffic back to YouTube Imageyour website. The increasing use of YouTube as a search engine indicates its immense value as a marketing tool. This is due to the fact that video content is often more engaging and informative than a page of text.

Google has made an update to Google Trends recently by including YouTube trending topics in the tool. Your business could benefit from this search traffic by creating or increasing its presence on YouTube. A business YouTube channel could direct traffic to your website and garner the attention your business deserves. By following the steps outlined in this article, your business can start taking advantage of YouTube as a marketing tool. If you have any questions about how to make YouTube work for you, our online marketing team would be happy to assist you in taking the necessary steps.

Featured Service: Web Design

Does your website need a renovation? You probably have a lot of great information available for clients or potential clients, but is your objective clear to your audience? The design team at Unidev can help you blend the content and visuals to improve the usability of your website and enhance your calls to action. These elements can help improve conversions and bring users back to your site to do business. If your website could use a fresh new design or just a few design enhancements, give us a call, or contact us today!

Marketing Tip: Image Optimization

Tips Image

Although the text on your website is vitally important to optimization, images on your website can also play a role in getting  content recognized on the web. Optimizing web images serves two purposes. The first is to make sure that all users can access and understand images. The second is to help ensure that the images themselves are indexed within the search engine results for image searches. Three things to consider when adding images to your website are: image size, image file names, and image alt tags. Make sure the images on your website are optimized. It not only improves user experience, but can also bring new traffic to your business.