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YouTube Search Rankings
Since YouTube is now the second largest search engine on the web
and the third most visited website, it is becoming increasingly important to have a presence there to expand your marketing reach,
build your brand, and drive traffic back to 
your website. The increasing use of YouTube as a search engine indicates its immense value
as a marketing tool. This is due to the fact that video content is often
more engaging and informative than a page of text.
Google has made an update to Google Trends recently by including YouTube trending topics
in the tool. Your business could benefit from this search traffic by creating or increasing its
presence on YouTube. A business YouTube channel could direct traffic to your website and
garner the attention your business deserves. By following the steps outlined in
this article, your business can start taking advantage of YouTube as a marketing tool. If you have any
questions about how to make YouTube work for you, our online marketing team would be happy to assist you in taking the necessary steps.
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Marketing Tip: Image Optimization
Although the text on your website is vitally important to optimization, images on your website can also play a role in getting content recognized
on the web. Optimizing web images serves two purposes. The first is to
make sure that all users can access and understand images. The second
is to help ensure that the images themselves are indexed within the
search engine results for image searches. Three things to consider when
adding images to your website are: image size, image file names, and image alt tags.
Make sure the images on your website are optimized. It not only improves user experience,
but can also bring new traffic to your business.