Online Marketing News Vol. 1, Issue 7

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Improve your Call to Action   

Your CTA buttons are an integral part of your website. This is the element that makes conversions happen. So making even small changes can have a big impact because you want users to click. With that in mind, here are a few ideas to consider as mentioned in this article.  
  • Keep it simple.  It should look like a button.  The user doesn’t want to have to figure out what to click on.
  • Make it obvious.  Make sure the words on the button clearly state what that button will do. For example, rather than using “click here” try “sign me up,” “register now,” “get started,” or whatever you actually want your users to do.  
  • Consider the other elements and the layout of the page. The user’s eye should flow naturally to the call to action.
  • Test different button colors and sizes. Using a button that stands out on the page may help grab the user’s attention.  If the color of your button blends in with the rest of the page, it may be too easily skipped over.
  • Don’t include too many calls to action on the same page.  In order to keep users on the path to conversion, limit your calls to action to one per page if possible.  
Now, go to your website.  Are your CTA buttons guilty of any of these weak spots?  If you’d like a new look for your CTA buttons, let us know.  It’s a small change that can make a big difference.


A/B Testing

The idea of testing changes on a page to find out what is the most effective has always been used, but if you’ve never tried it before you may be wondering why you should bother and how it will really help you?  Of course, the main idea is to improve user experience, which in turn can increase conversions.  You might consider testing CTA buttons (as mentioned above), product descriptions, style, format, layout, images, forms, etc.  

Some testing solutions you could try include Google Analytics experiments, or Optimizely.  If you’re unsure about how to go about setting up a test, let us know.  The marketing team at Unidev has plenty of experience with this and can help get you started so you can find out what parts of your website appeal to more users and what might need to be looked at for revision.

Tip: Google Search Console Update

If you use Google Search Console to monitor website performance, you may be interested to know that Google has added a new feature.  The Fetch & Render tool shows the “severity” of blocked content so you will know how important it is that a resource is being blocked.  It will show High, Medium and Low warnings for each resource that is blocked. Learn more about this new feature here.