Online Marketing News Vol. 1, Issue 8

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woman using laptop computer, tablet and mobile phoneOmnichannel

You’ve probably been working hard to make sure your mobile marketing is up-to-date, your social media channels are lively and engaging, and your website is well-designed and easy to navigate.  But do they really all work together as one?  That’s omnichannel!  Omnichannel is defined as “a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone, or in a bricks and mortar store.”  According to this article, your strategy to building your company’s omnichannel marketing should consist of a strategic plan to build a coherent, aligned experience across multiple platforms, which may include any or all of the following: website, social, mobile, phone agent, on-premises sales associates, etc.  The article highlights seven companies who do omnichannel very well.  They are big companies like Disney, Starbucks and REI.  But any company can work toward building better brand recognition by creating their own omnichannel infrastructure.

Big data written on keyboardBig Data

Big data is a big deal and is being used more and more all the time to help marketers pinpoint the buying trends of their audience.  Those who aren’t taking advantage of big data tend not to do so because it does require some know-how and enough resources available to make it useful.  According to Greg Alexander, Unidev CEO, Big Data is doubling every 18 months.  So, storing and analyzing huge data sets in a way that makes the information meaningful can be a daunting task.  But tools are coming available that will make mining and managing data easier than ever before.

As we move into 2016, you may want to consider how big data could help your business.  Big data can make a substantial impact with customer engagement, customer retention and loyalty, and marketing optimization and performance.  By analyzing the data, you can discover more about your customer base.  Who are they? Where are they? What do they want? How do they like to be contacted? What keeps them coming back? etc.  If you’d like to learn more about using big data, we have a team of experts here at Unidev who would be happy to help you get started.  

character holding TIPS signIntroducing Microsoft Edge

Everyone who has upgraded to Windows 10 has access to the brand new, Microsoft Edge.  Microsoft Edge is replacing Internet Explorer and its new features look to be a pleasant experience for users.  What started as an effort to replace the core of Internet Explorer in an attempt to fix a lot of bugs at once, turned into the project of creating a whole new browser.  With Edge, updates will happen regularly with small fixes being made as needed, where with IE users had to wait for the release of a new version.  Edge promises to have greater standards support so SEO and web professionals will notice a much greater user experience.  Check out this article to see the bulk of the changes/improvements available with this new browser.