Google DataStudio – Creating Beautiful Reports

Share This Article


Why Google DataStudio?

Marketing measurement tools can be difficult to use, making data difficult to share with clients. Data is collected and stored in different places, so combining that data in an easy to share format can be a problem. Sometimes there’s too much data, and it’s overwhelming. That’s why Google created DataStudio, to unify workflow and create reports that are easy to understand whether you're a marketing expert or newbie. 

What good is data without understanding?

Data Charts Image

What is Google DataStudio?

Google DataStudio is a data visualization platform for building reports from connected sources. It allows you to create and share visually-appealing reports that help your data tell stories in an easy-to-understand way. Reports can include charts, bar graphs, line graphs, and more. DataStudio has two primary tools: a data source that allows you to manage and access your data, and a reports tool that allows you to create flexible reports and dashboards. Both tools make sharing easy as well.

DataStudio allows you to integrate many different data sources, making it simple to work with different data types within the same report. These integrations include Google and Microsoft Ads, Google Analytics, Google Sheets, MySQL, YouTube, Facebook, and hundreds more.

Without the right data, companies are just guessing.

Is Google DataStudio easy to use?

Yes! Google DataStudio runs in your browser, so it can be accessed anywhere. Reports are dynamic and update with new information automatically. Reports can also be easily shared and edited by your team. Even better, Google DataStudio is free and offers unlimited reports! This makes it a favorite tool among marketing teams everywhere.

If you can’t explain it, it’s not going to lead to insight.

Get started with Google DataStudio.

To get started, visit https://marketingplatform.google.com/about/data-studio/, and log in with your Google Analytics account.

Learn more about Google DataStudio

The following links will explain more and help get you started:

Introduction to Google DataStudio (video)

The Beginner’s Guide to Google DataStudio

Data reporting capabilities with Google DataStudio

If you need more help with your data, reporting, or analytics, contact our digital marketing team.

Related Article:
We Share Because We Care: Microsoft BI Workshop