We Share Because We Care: MDMC18

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MDMC18 - Madi and Katie ImageA few of our team members, Katie, Lauren and Madi, attended the Midwest Digital Marketing Conference (MDMC18) at Union Station this week. Here are their key takeaways from the event.

Katie’s Takeaways:

Over the two days at MDMC, I learned from experts about visualizing the entirety of your customer’s experience with your brand, making a connection with your customers, and little tips and tricks to make your marketing efforts more effective. It was valuable information and after the conference I will review our reports and strategies with what I learned in mind, and absolutely I will be implementing some of the little tricks for our clients.

The most valuable thing I got from the conference, though, was at the first keynote with Dre Baldwin. As someone who is more likely to watch the eSports than the NBA, sports analogies rarely reach me. Baldwin has touched the core of where we have potential for success and even greatness, but most never reach that potential.

The idea was called “the third day,” and the concept is that we are defined by the discipline we have when we begin to wear out and that discipline is tested. The story is, on the first two days after taking an exercise vacation, going back to the gym feels amazing. You get kudos for going back, you feel great but a little sore after your workouts, and you know you’re getting your life together and making a positive difference. However, after that day going to the gym is more of an expectation and a normal part of your routine. And on the third day, you’re likely to be really sore and tired – it’s the first time when you are so tempted to just stay home and sit on the couch. The worst part of the third day? The third day happens all the time. There is no reward for showing up on the third day and no penalty for not showing up on the third day. However, every time you show up on that third day, you create a gap between you and the people who don’t and gradually that gap becomes noticeable.

The short lesson is that you have to keep putting in the hard work before you get any reward. And I’m hoping to carry this lesson with me for life and continue to improve at the things I do.

MDMC18 - Google Screen ImageLauren’s Takeaways:

Are you seeing a drop in traffic to your website? Google probably has it!

Think about the last time you searched for something on Google – what did the search results look like? Was the answer right at the top of the results page? Or in the right column? Or did you just ask Siri or Alexa for an answer? If you are looking to make a dinner reservation, maybe you read reviews on Yelp and then book on OpenTable, without ever visiting the restaurant’s website.

This has been a hot topic in the search industry now that Google is showing more and more information right on the search results page so a user never has to click through to an actual website. I attended a talk by Chris Brewer, who discussed not only this change, but how you can capitalize on it. Here are four of the 10 tips he gave to build up your brand in search results:

  • Bid on your branded terms and run PPC ads on them. If you don’t, your competitors will!
  • Make sure you are fully optimizing your Google My Business listing – make sure to include photos and business hours. These are important!
  • Optimize your meta titles and descriptions on your web pages.
  • Work on building up the number of business reviews. Frequency and velocity of reviews matter. And respond to reviews, good and bad!

MDMC18 - Conference Image

Madi’s Takeaways:

Pam Moore of Marketing Nuts said, “It’s not what the technology can do for you, but what you can do with the technology.” Technology can do some amazing things, but how you utilize it can make a huge difference.

It’s also imperative to determine who your audience is and where they are. There are 3 billion people on social channels, with 1.37 billion people using Facebook. Right now, 1 billion hours of YouTube is being watched daily. By 2019, 80% of the world’s internet traffic will be video.

Remember, “The only thing that matters at the end of the day is your results.” – Dre Baldwin

People we now follow and think you should too:

@goMDMC
@DreAllDay
@PamMktgNut

Want to discuss your organization’s online strategy? Contact our digital marketing team.