Social Media's Influence on the Casey Anthony Trial Part Two

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“People from all over are seeing our release involving the Casey Anthony trial we distributed for a client,” says Shannon Hannon Oliviero, executive director of marketing and client services for PR NewsChannel. “The online press release has been viewed thousands of times from all parts of the world and shared more than three times that on social media.”

To say the least, the “online jury,” is not shy about sharing their feelings and thoughts on the trial or on the defendant. Numerous blogs have been created regarding the case, and Facebook and Twitter posts are consistently published as the trial progresses. Does communication via these popular social platforms affect the proceedings inside the courtroom? A recent study found that peer-to-peer opinions are considered the most credible and have more influence on the Internet today. Internet marketing professionals know that understanding the sociological formation of social media communities and listening to the peer-to-peer communication is fundamental to the task of effectively publicizing the brands in which they represent. In the minds of many social media users, reviews and online opinions have become the source to get authentic, objective news, making the relationship between social media and the legal system a complicated one.

There is no doubt that online reputations can impact court cases. But is this communication influencing the proceedings inside the courtroom? Persuasive communications expert Juliet Huck told WebProNews that the judge in this case had a difficult job on his hands in terms of keeping the online influences away from the jury. Social media has become such a dominant player in society that it is a challenge to keep it away from even the most conventional practices like the legal system.

#CaseyAnthony Trial and Social MediaWhat can we learn from social media’s role in this case? Developments in technology are making court cases available to the masses, as a result, forever changing the way the public participates in the legal system, the way news is consumed, and how public opinions are formed. As millions of online users try to make sense of this nonsensical action: the murder of a 2-year-old girl, social media provides the opportunity to keep up with literally every moment of this capital murder trial. Bottom line: the Casey Anthony trial is only proof of what is to come, from now on it will be extremely difficult for the legal system to have sole control over all of the evidence and news that is released before, during and long after the verdict.

Have you leveraged social media platforms to stay up-to-date with the Casey Anthony trial or others? What are your thoughts on social media’s impact on the legal system?

Return to Part One.