Digital Marketing News

Tracking Goals in Google Analytics

In Google Analytics, goals can be created for virtually any action you want a user to take on your website, enabling you to track Key Performance Indicators (KPIs). Learn how to create one in this guide!

Digital Marketing Clients’ Frequently Asked Questions

We have compiled a list of 10 common questions clients ask digital marketers and answered them below in hopes of helping to clear up any confusion.

Challenges of In-House Marketing

There are some benefits to having an in-house marketing team; there are also a number of challenges that can be overcome with the support of an outside marketing partner. Learn more about the challenges of in-house marketing here.

5 Tools to Build Your Influencer Marketing Campaigns

Influencer marketing is an increasingly popular form of advertising and brand building and tapping into influencers on social media can be very beneficial for businesses. Learn more about influencer marketing and how to build you influencer marketing campaigns here.

Introduction to Blending Data in Google Data Studio

With the ability to pull data from a variety of platforms, how do you combine the metrics from multiple sources into one table or chart in Google Data Studio? Learn how in this introduction to blending data in Google Data Studio.

How to Compress an Image

Did you know that it's important to compress images before uploading them to a website? Learn why compressing images helps with website usability and how to compress an image.

What is Job Posting Schema?

With job listings so competitive, it’s important to make sure that they’re properly optimized. Search engines are the primary resource candidates use when looking for jobs, so how do you attract applicants to your listings? Learn about job schema and why it's important here.

Google DataStudio – Creating Beautiful Reports

Data visualization is getting easier with new tools like Google DataStudio. Find more information and learn how to get started with Google DataStudio here.

How to Add a Custom Thumbnail to a YouTube Video

The thumbnail is an important element in video marketing. Follow these step by step instructions to learn how to create a custom thumbnail for a YouTube video.

Cultivating a Learning Culture in Your Company

Companies with learning cultures, in which continuing education is valued, thrive. Find important steps in creating a culture of learning in your organization.

Build Brand Communities With Your Global Social Strategy

Learn the potentials and pitfalls in creating an international social media strategy for your business.

Marketing Your Law Firm 101

Law firms market something unique – a promise. How do you sell someone a promise? That's where innovative web design and digital marketing come in.

HVAC and Plumbing Web Marketing Strategies

Online marketing and web design tips for HVAC and plumbing websites. Get the latest trends in driving more traffic to your site and edging out the competition!

Ten Things You Should Never Do On Twitter

Twitter is the #1 social network for discovery and this makes it a necessity in your digital marketing strategy. The unique formatting of the site allows you to reach an expanding pool of customers: current, past, and potential.

Decoding QR Codes: How To Format Data for QR Code Generators

Without question, QR codes play an important role in the current advertising and marketing environment.

How to Track Facebook Ad Traffic Using Google Analytics

Are you finding a huge discrepancy between your Facebook Analytics and your Google Analytics?

YouTube Video Transcription: The step-by-step scoop on SEO’s most underappreciated tool

While many ways exist to SEO your videos, this post discusses precisely how transcription is done for video. Surprise! Welcome to one of the most interesting aspects of video search engine optimization (SEO).