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Frequently Asked Questions

1 - What is Email Marketing?

Email marketing is a form of direct marketing where a company reaches out to current customers or potential new customers with the goal of driving them to purchase or improve loyalty and lifetime customer value. Since email can be often dismissed as spam, email marketing often centers around creating personalized and immediately interesting emails that customers open and engage with.

2 - Why Email Marketing?

Email marketing is extremely cost effective when done correctly. Delivering emails is substantially cheaper than showing ads for almost all verticals. Moreover, increasing the lifetime value of current customers has proven over and over to have a higher ROI than acquiring new customers. Your email list and your relationship with your customer are irreplaceable. 

3 - How do You Collect Email Addresses?

You need people to opt in to your emails, so how do you get that brand awareness in the first place? The best method for your business could be anything from a signup form on your website, buttons and forms on social media, getting signups in person at events or at your store. There are endless creative ways to gather email addresses. We can work with you to find the best way for you to collect emails.

4 - How is Pricing Determined?

Your price first depends on the design of the template – how complicated it is and whether it is built on a preexisting template. Then it is determined on how many email addresses are on your list, how many audience segments you have, and how often you send out emails.

5 - Why Unidev St. Louis Email Marketing?

Our values are communication, craftsmanship, and transparency. We care about building a better relationship between you and your customers so you can keep your customers for life.

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