SEO services that help you get found and create loyal customers.
Unidev is a St. Louis SEO and complete digital services company.


Knowledge Box

Do I need SEM When I'm doing SEO

In Search Engine Optimization, you improve your ranking organically on search engines to increase the amount of traffic you get and the quality of that traffic. Search Engine Marketing was initially a term that referred to all efforts to increase traffic and quality from search engines – SEO and paid search alike. Now, though, SEM is used primarily to refer to paid search – a component of PPC where you pay for a listing, usually above the organic search results, on a search engine.


  • Create a strong website foundation
  • Ongoing, long-term ROI
  • Higher potential traffic
  • Don't pay for clicks
  • Can improve user experience


  • Rank immediately
  • Reach your audience almost anywhere on the web
  • Various targeting options
  • Easily quantifiable ROI
  • Collect data for other marketing channels

Our Proccess

1- Communicate

First, our team learns how you do what you do and why you are the best at it so you can put your best self forward.

2- Research

Then, we learn about your competitors and the SEO landscape for opportunities to rank and audit your website looking for areas of potential improvement.

3- Strategize

We build a customized digital strategy for you based on your needs and the potential areas for growth we found during research.

4- Execute

Once our SEO strategy is agreed upon, we execute it with careful attention to detail – our craft is our pride.

5- Monitor

We monitor your traffic with Google Analytics and two paid tools and send you a monthly or quarterly report.

Don't have a website yet or considering a redesign?

Learn more about our SEO-driven web design. Integrating SEO from the design phase means that a site can be built around both the best user experience and the best way to rank. Also, technical SEO is integrated from the beginning so you don’t have to spend money to change something later.

We are a full service digital marketing agency, learn more about our:

Digital Marketing Case Studies

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Frequently Asked Questions

1 - What is SEO?

According to Moz (What is SEO?), one of the top blogs in the industry, “Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” This can take many forms, but is rooted in keyword research, content creation, technical improvements, and building trust – all major factors that influence how a page or domain will rank on a search engine without paying to show at the top.

2 - Do You Need SEO?

Do you need SEO to have a beautiful website and an amazing product/service? No. Do you need SEO to drive traffic to that website and sell that product/service? Yes. The Wild West days of the internet where the major players were undecided and keywords with high potential were not matched to good websites are gone. Even among seemingly niche areas like “St. Louis real estate agents” competition to rank is fierce. SEO is needed to outshine your competitors and get eyes on your brand.

3 - How is SEO Pricing Determined?

Essentially, our bid is based on how many hours we think it will take to do your project right the first time. SEO is truly one those areas where you get what you pay for. If someone gives you a number that is too good to be true, it probably is. You may find the content is not high-quality, that they don’t do their research ahead of time, or that they use black hat tactics to build low-quality links that can get you penalized by Google down the line.

4 - Why Unidev St. Louis SEO?

Our values are communication, craftsmanship, and transparency. We approach SEO the same way - we communicate with you to understand your strengths and your pain points, then we strategize and build the right solution just for you. We also do ongoing reporting so that you can see what your results are along the way.

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