The King and Prince Beach & Golf Resort
Increasing Video Views on YouTube

The Challenge

As a long-term client, Unidev has helped The King and Prince Beach & Golf Resort with a holistic digital marketing strategy that includes everything from pay-per-click (PPC) solutions to social media consulting. The King and Prince Resort maintains an active YouTube Channel where they showcase the stunning resort, beaches, scenery of St. Simons Island, and area activities. While their videos are popular, especially when promoted through other social media channels, a boost was needed to get even more value out of the content and increase the brand's reach across YouTube.

The Opportunity

As the world’s second largest search engine, with billions of videos being watched daily and over 1 billion active users per month, YouTube presented a huge opportunity for reaching The King and Prince’s customer base. As part of a blended PPC and social media strategy, Unidev created a paid YouTube initiative to promote a specific video featuring the property as an ideal destination wedding venue.

Unidev launched a video campaign targeted to users based on geographic region, age, and interest and tested it over a three week period. The video was shown as both an in-stream video ad (shown before other videos and can be skipped after 5 seconds) and as an in-display video ad (shown with a video thumbnail and up to three lines of text).

The Win

During the three weeks of testing, both the main video being promoted, as well as the brand's YouTube channel saw a surge in visibility compared the three weeks prior to testing:

• 3,810% increase in total videos views on the brand's entire channel.
• 142% increase in average view duration across the brand's entire channel.
• 42,065% increase in watch time on the promoted video.
• 12,311% increase in views on the promoted video.

The massive growth illustrates the quick and effective results from a highly-targeted YouTube campaign. These results also came at a much lower cost per click (CPC) than other ad platforms, with an average cost per view of just $0.05. This type of paid promotion is ideal for branding, boosting reach on YouTube's audience network, and distributing high-quality content to ideal target audiences.

To find out how Unidev can assist you with PPC and YouTube Campaigns, contact us today.