Q1 2018 Newsletter

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Newsletter Solution Spotlight Image One of the most popular eCommerce platforms available, Magento is a powerful eCommerce CMS that is designed to streamline the user experience. It is scalable, versatile, and cost effective, making it a great eCommerce platform option.

If you are interested in learning more about moving your eCommerce site to Magento, we are ready to help. Already have a Magento site? We offer support and maintenance and can help you update your site, upgrade to the latest version, add modules to your current site and more. Contact us.

Newsletter Client Spotlight ImageWe’re proud to announce the launch of a new website for FabricWall. The new website for their site-built stretch systems for walls and ceilings was built in Auctori and features the gallery module highlighting their ceiling projects. The site also utilizes Auctori’s form builder for the contact us form and login area.

Check the FabricWall site out here.

Newsletter News ImageAs you may have noticed, Google recently expanded the length of the snippets shown in search results. A snippet is the description of, or an excerpt from, the webpage found in a Google search. Snippets are usually generated from the page’s meta description which is a tag in HTML that summarizes the page’s content. Meta descriptions are an important aspect of your site’s SEO because they can impact the click-through rate to your website.

Since snippets are often taken from meta descriptions, this increases the limit allowed in the meta description tag from 160 to 300 characters. This means that when your site appears in search results, visitors will see a little more information about your page. Enhanced meta descriptions can help your site stand out among the competition and draw more attention to your site in search result listings.

Here is an Example of a Snippet:

Newsletter Google Snippet Image

Need assistance updating your current meta descriptions? We can offer suggestions or make the updates for you. Contact us for more information or for a free consultation.

In addition to SEO, we offer PPC, email marketing, analytics, and digital consulting services. To learn more about how we can help raise brand awareness, target customers, and drive more conversions, contact our digital marketing experts.

View more news and insights below, or view all news and insights by category.

What Do Google’s New, Longer Snippets Mean for SEO? –Whiteboard Friday

New Year’s Resolutions: Refresh Your Customer Experience Strategy