Modernize to the Mobile Web!

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Person holding a SmartphoneProfessionals and consumers alike agree- mobile is king. Did you know that two-thirds of Americans own a smartphone? And according to Engadget, we spend a ton of time on those devices! As of 2014, we spend even more time on our mobile phones than our PCs. The average American spends 34 hours per month using apps and browsers on their phone but a mere 27 hours per month on their computer. And that number is only going up!

‘Mobile-friendly’ was once a term reserved for only the most progressive of websites, but has recently become outdated. You don’t want your site to merely work on mobile; you want your site to thrive on mobile. You need to create a better, more seamless, responsive user experience to push those conversions. A poorly designed mobile website may drive your possible clients and customers to your more cutting edge competitors. In fact, according to Forbes, 74% of people will abandon a mobile page if it doesn’t respond in 5 seconds. That’s a lot of users. Why not optimize their experience, and ensure they get the information they need? And this doesn’t just apply to large-scale enterprises, small businesses can also benefit from a mobile upgrade. According to the New York Times, as of 2014, 85% of small businesses don’t have a responsive website. By utilizing this modernization technique for your small business, you put yourself at the forefront of technology and professionalism among your competitors.

Mobile visitors want smooth, easy-to-navigate sites, which is great news for your marketing team. By paring down your website into its basic parts, it is possible for you to really drive home your company’s mission and your call-to-action. Visitors will only see what you want them to see, and they’ll see it in a clean, modern format that reflects the professionalism and commitment that your company embodies. Also, by having an optimized mobile website, you maintain better brand consistency. You are able to control the user experience across a wide variety of platforms so that the customer has the flexibility to interact with your brand however they choose.

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A well-designed, responsive mobile website will also future-proof your brand’s presence. As opposed to designing a new site every time the new iPhone comes out, a responsive site will continue to work effectively as the technology progresses, which saves you time and money. This way, every user gets the optimum experience for their device no matter what device that happens to be. Your new responsive mobile site will evolve with technology and with your brand.

Here at Unidev, we strive to create powerful mobile sites that echo your brand’s goals and communicate clearly and effectively with visitors. We optimize our sites for your company and your customers with responsive design and cutting edge UI. Mobile sites are a critical way to establish your brand presence and to assure you reach as many customers as possible. With Unidev, you can guarantee that your business has a fully established mobile presence that is tailored specifically to your needs. To learn more about how a responsive website design can benefit your business, contact us today and view our latest responsive website designs here.